Choosing a Cannabis Marketing Agency UK Brands Can Actually Rely On
In a nutshell: A cannabis marketing agency working UK brands has to answer to three bodies the American agencies have never dealt with: the Food Standards Agency, the Advertising Standards Authority, and the Medicines and Healthcare products Regulatory Agency. The rules are stricter, the vocabulary is narrower, and one category of mistake is a criminal offence rather than a civil penalty. Specialisation in cannabis is not enough. Specialisation in the British regime is the thing to test for. I have sat through three agency pitches where the deck had been written for a Californian dispensary and lightly search-replaced. One of them proposed a content pillar built around helping customers manage…
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